Personal Branding – Sadiq Portfolio

ABOUT

I’m Sadiq Muhammad, A Brand Visuals Designer From Yola, Nigeria. I Help Small And Medium Businesses Solve Their Visual Communication Problems Where They Don’t Focus Or Don’t Have An Appropriate Visual Identity That Aligns With Their Businesses.

CHALLENGE

For a long time, I wanted to create a personal branding for myself. This project will serve as an experiment by creating a hand made logo and implement it throughout various stationary and other branding mockups such as Business cards, Letterhead, t-shirt, Car etc. A project that will represent my ideologies and personality.

PROJECT GOAL

The main goal of this project is to make a simple, appropriate, and memorable Brand identity that will allow me to apply my future projects and goals, Also, designing something timeless to be integrated with every challenge or trend.

APPROACH

The Idea Behind This Logo Is To Be Simple, Memorable, And Unique, I Used Two Of My Initials (the letters S And M) And A Circle, To Develop This Project, I Experimented With A Lot Of Hand Drawn Option And Chose One That Really Represents My Ideology.

Before I Start My Sketch, I Decide To Draft My Core Values: Unique, Simple, Memorable, And Explorative With A Set Of Color Palettes That Connect With My Brand And Me.

COLORS
I make sure the colors align with my brand values, ideologies and personality while maintaining its uniqueness. – I used green, white as my primary colors while ash and black as my secondary colors, this is what I want for my brand, so I ended up using it. The green and White are two complementary color that has a calm feeling attached to it.

I also created a secondary color system that will complement the primary color at instances in the brand design style.

TYPOGRAPHY

the brand is wanted to be seen as Simple, Memorable And Unique, – these are the key words by which i choose my typography. They also guide me into choosing the best pattern fit for my brand.

LOGO VARIATION
The variations are created to suit different mediums or usage, having multiple logo variations ensures the brand is consistent across all design collateral and online platforms. Each logo variation is used in different ways.

VISUAL LANGUAGE

We have developed the design elements in a modern way, while keeping the essentials. We explored both unique and memorable design directions for the visual language.